Deviation Actions
Everyone in the music world is excited about getting online and increasing the number of times their music on Spotify, Apple Music, or SoundCloud gets played. While it is a big step in your digital music marketing, it will never be enough to only focus on that alone. When you have that many (1million) listens or streams, Spotify begins doing things with your music. It will spread your tunes around to different playlists, group you in with other similar sounds and music, in effect it will do digital marketing for you on it’s platform alone, which is awesome! As we said though, it isn’t enough.
You need a marketing team to reach people outside of that platform and world. Live touring and marketing is always going to be the best accompaniment for any digital campaign. Remember, your marketing team will build a story around your act, will get you on the right radio stations and negotiate the proper avenues for you to really succeed and hit the fame and fans you need to really succeed in this market; all this with the proper context supporting it all.
You have to remember, all of the marketing, performances, the branding, your band’s image is all interconnected and will remain that way for as long as you are a musical act. So you need to remain constant across both the digital world, and in person to your fans when they see you live! In fact maintaining a strong image that is supported by your physical presence to your digital one is KEY in maintaining your fans, and keeping them engaged with your music promotion. You need to have an active hand in it all.
When it comes to the best music marketing, it’s always best to work in conjunction with your marketing team. It isn’t organic, or really natural for the fans if you, as an artist, are not the one who comes up with the ideas of how your want to engage with them. Always remember, as the faces and centre of the musical act, the heavy lifting rests on you with how you want to present yourself and engage. It isn’t the responsibility of the agents, marketers, or your help. Here at MusicPromoToday, we can help you achieve those goals, from the digital distribution to the physical marketing and cover all the rest of your band’s brand needs. If you have any questions or need any answers do not hesitate to contact us at MusicPromoToday.com!
